This is us:

Sustainable fashion Fairly chosen
Made from natural materials, no greenwashing, personal advice from our happiness makers. Online and in our store in Rotterdam.

The woollen sock is a liberation

And warm....
Shop all our pure wool socks here
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"We don't want you to just buy something. We want you to choose something that truly makes you happy."

View the new collection here

Woolen underwear made of wool and silk

Our specialty since 2005

For over 21 years, we have been specialists in organic wool underwear from brands including Engel and Hocosa. Soft, warm, and breathable — and we are happy to help you choose what suits you best.

Women's wool underwear Men's wool underwear

Not sure exactly what you need?

Check out our selection guide for wool underwear here.

Why Natur-el?

No sales pitches. Just honest advice, sustainable fashion, and a shop where you feel welcome.

"Our day is only a success if you walk out the door with a smile."

- Vera Lenting, owner of Natur-el -

Microplastics? No thank you....

Natural Materials

What do we actually mean by that?

Fabric with a superpower

Organic wool
Read all about our wool

Cotton without the junk!

Organic cotton
Read everything about cotton

Sustainable viscose

Ecovero/ Tencel
Read everything about Ecovero

Warm and pure luxury

100% baby alpaca
Read everything about alpacas

It's all in the details....

So beautiful!AIKUSS gekleurd wollen vest EMILIA FUCHSIA van alpaca
Check those details!AIKUSS gekleurd wollen vest EMILIA FUCHSIA van alpaca
Natur-el • Fair Fashion • Fair Trade •

Visit our store in Rotterdam!

Curious about what you can expect from us?

At Natur-el, you've come to the right place for:

  • A personal approach
  • Honest advice without sales pitches
  • A healthy dose of humor
  • A ‘no-nonsense’ mentality
  • And of course… a good cup of coffee
Opening hours:
  • Tuesday - Saturday 10:00 AM to 5:30 PM
  • Online 24/7 at www.natur-el.nl
  • Click HERE for directions
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