Natural Style: timeless elegance of pure alpaca
Some brands are not just clothing brands — they are a statement. A promise. Natural Style is one such brand. Since 1976, they have been creating clothing from 100% alpaca wool, with a style you won't soon forget: elegant, pure, and timeless. And at Natur-el, we absolutely love it.
What I find so beautiful about it? For decades, they have been doing what the rest of the fashion world is only just starting to do. Fair production, natural materials, sustainable choices, and a warm connection with the makers — to them, that is not a trend, but simply the way it should be. Right from day one.
The alpaca wool they use comes from animals that live in peace in their natural habitat. They are shorn with care, without stress, and the fibers are of exceptional quality: soft, breathable, warm, and durable. Truly, once you’ve worn it, you won't want anything else.
At Natur-el in Rotterdam, you will find a beautiful selection of their designs every season: cardigans, coats, capes, sweaters, skirts, trousers and accessories. And in summer? Then they surprise us with airy pieces made of baby alpaca or baby alpaca with silk — light, refined, and wonderfully soft.
But Natural Style is more than just a beautiful fabric. They work with small family businesses and development projects, often in South America, where the clothing is hand-knitted in small batches. They determine their own prices — yes, really, the makers themselves. Natural Style does not interfere, but only contributes ideas when necessary. That is what true fair trade is.
Their designs are classic, but never boring. Beautiful shapes, rich colors, subtle patterns. The kind of clothing that doesn't need to change every season, but lasts for years — in style and quality. Exactly what we at Natur-el love so much.
The dye they use is allergy-free and environmentally friendly, their production processes are as clean as possible, and they think through every aspect of how things can be even better. No mass production, no invisible chains, no greenwashing. Simply: craftsmanship with a conscience.
What I personally appreciate so much about Natural Style? They do it so understatedly well. No flashy labels, no trendy slogans — just soft fabrics, strong principles, and timeless designs. And believe me: once you’ve had an alpaca cape on, you will know what I mean.
So: are you looking for a truly good piece of clothing — a sweater that remains beautiful for years, a cardigan you want to wear every winter, or an accessory that just completes your look? Come and feel Natural Style. In our shop in Rotterdam or simply online in the webshop.
At Natur-el, you will find clothing that feels right — from thread to wearer. And Natural Style fits in so beautifully.
