Collection: I KISS YOU

AIKUSS at Natur-el: pure alpaca with a story

Sometimes you come across a brand that instantly makes you happy. Not just a little happy, but the "wait a minute, why didn't I know about this yet?" kind of happy. That’s how we felt about AIKUSS. We discovered this special brand during a buying trip, actually at the very last moment, in a small corner. There stood an incredibly sweet woman from Peru with her own collection. Colorful, warm, soft, spirited, and so different from everything we already knew.

AIKUSS is an ethical and sustainable fashion brand, founded by designer Ana Fernández. The brand is known for luxury knitwear made from Peruvian alpaca wool, combining traditional Andean craftsmanship with timeless, conscious fashion. And you can feel it. These aren’t your average sweaters or cardigans. These are garments with character, color, and a story.

Peruvian alpaca wool, Andean colors, and exceptional craftsmanship

The AIKUSS collection consists primarily of pure alpaca and baby alpaca, sometimes combined with high-quality cotton. The designs are inspired by the culture, nature, and textile traditions of the Andes. Think vivid colors, undulating patterns, intricate jacquard weaves, and knits that just make you want to keep looking.

What I personally love about AIKUSS is that the brand doesn't try to be politely or invisibly sustainable. Not at all—this is sustainability with color. Sustainability with guts. Sustainability with a story. The sweaters and cardigans feature combinations that make you think: I would never have thought of this myself, but now I want to wear it.

Why alpaca is so wonderful

Alpaca is a beautiful natural material. It is warm, soft, strong, and light all at once. Alpaca wool is naturally breathable, wrinkle-resistant, and has amazing thermal insulation. It sounds technical, but it really just means this: you stay comfortably warm without your sweater feeling heavy or stuffy.

Also great: alpaca is often worn comfortably by people who find regular wool itchy. I can’t promise that nobody will ever feel anything, because every skin is different, but alpaca is known as a soft, luxury fiber with great wearing comfort. And believe it or not: you hardly ever have to wash an alpaca sweater. Letting it air out outside is often enough. That makes alpaca not just great for you, but also for your wardrobe, your water consumption, and the longevity of your sweater.

Handmade details you don't see everywhere

With AIKUSS, you can see the care put into it. Not just in the material, but also in the finishing. Some cardigans, for example, have handmade details like hand-crocheted buttons or subtle finishes that give the garment that little bit extra. Precisely those kinds of details make a sweater or cardigan special. Not flashy, but certainly unique.

And that is also why AIKUSS fits so well with Natur-el. We love clothing that you want to look at for longer. Clothing that isn't just beautiful on a hanger, but that makes you happy the moment you put it on. Warm, colorful, soft, and made with love.

Exclusive to Natur-el in the Netherlands

And now for the best part: Natur-el is the first customer for AIKUSS in the Netherlands. We are secretly quite proud of that. Because yes, of course we could choose the safe path. Choose brands that everyone already knows. But sometimes you have to make room for a new label, a woman with a dream, and a collection that makes your heart skip a beat.

At Natur-el, you'll find AIKUSS because it perfectly aligns with what we stand for: honest materials, special clothing, personal choices, and fashion that doesn't feel like it rolled out of an anonymous factory. Clothing with warmth. Literally and figuratively.

Who is AIKUSS for?

AIKUSS is for women and men who love color, comfort, and natural materials. For people looking for an alpaca sweater or wool cardigan that isn't run-of-the-mill. For those who would rather buy one special piece of clothing that will make them happy for years, instead of five fast-fashion sweaters that are already looking sad in the closet after one season.

So yes, AIKUSS might not be the cheapest brand in your closet. But honestly? It doesn't have to be. Because when a sweater is made of luxury Peruvian alpaca wool, with traditional craftsmanship, ethical choices, and so much love for color and detail, you understand why such a garment has value. Not just for you, but also for the makers behind the brand.

Frequently asked questions about AIKUSS

What kind of brand is AIKUSS?

AIKUSS is an ethical and sustainable fashion brand from Peru, founded by designer Ana Fernández. The brand creates luxury knitwear from Peruvian alpaca wool and combines traditional craftsmanship with modern, conscious fashion.

What is AIKUSS clothing made of?

AIKUSS works primarily with pure alpaca, baby alpaca, and sometimes high-quality cotton. Alpaca wool is soft, warm, breathable, light, and very suitable for luxury sweaters and cardigans.

Why is alpaca wool so special?

Alpaca wool is naturally warm, light, breathable, and wrinkle-resistant. The fiber insulates well without feeling heavy. This makes alpaca very pleasant for sweaters, cardigans, and other knitwear you want to wear often.

Is AIKUSS exclusively available at Natur-el?

Natur-el is the first store in the Netherlands to sell AIKUSS. This makes the brand a very special and unique addition to our sustainable collection.

How do you wash an AIKUSS alpaca sweater?

You almost never have to wash an alpaca sweater. Often, airing it out outside is enough. If you must wash it, do so very carefully with a wool detergent, wash cold or by hand, and let the garment dry flat.