DAWN DENIM men's jeans DUSK - timeless, rugged and sustainable
You know what customers often tell me? That they have finally found a pair of jeans that is ethically made, fits well, and lasts a long time. That is exactly what the DUSK jeans from DAWN DENIM are. No fuss, just a classic pair of jeans you’ll want to wear every day – and made from organic cotton, too.
Why you’ll want them
The DUSK is one of those pairs of trousers that never goes out of style. A regular slim fit with a straight leg and a medium waist: exactly the right balance between modern and timeless. Available in four colors – raw denim, black, dark blue and mid blue – so you’ll always find a version that suits your style.
Fit & styling
With its comfortable fit, the DUSK isn't too tight anywhere, yet it still looks nicely slim. Combine the black version with a white shirt for a polished look, or wear the raw denim with a basic T-shirt and sneakers for a relaxed outfit. This is the kind of pair that easily transitions from work to weekend.
Material & care
The jeans are made of 99% organic cotton and 1% Lycra. That little bit of stretch ensures the trousers move comfortably with you without losing their shape. Please note: dark jeans can bleed color. Our secret trick? A soak in a vinegar bath overnight; this sets the color and also removes any odors. It’s best to wash at 30 degrees with similar colors and always let them air dry. Watch this video for extra tips on washing denim.
Sustainable & fair
DAWN DENIM produces in their own factory in Vietnam, completely fair-trade and under the strict supervision of the Fair Wear Foundation. In addition, these jeans are PETA-approved vegan and you can track the entire production chain via Retraced. Fair jeans, from cotton to button. And remember: sustainable doesn’t mean indestructible. Rotate your trousers to significantly extend their lifespan.
Personal advice
Unsure about the size? Because there is a bit of stretch, you can usually take your normal size. If you prefer a looser fit, feel free to size up. Feel free to call us during opening hours at 010-7954177 or email us at klantenservice@natur-el.nl – our happy team will be glad to assist you.
Come try them on in Rotterdam
You can of course order these jeans online, but did you know you can also just come by and try them on? Our shop in the Oude Noorden area of Rotterdam is full of sustainable fashion for men and women. Stop by Zwaanshals 376, from Tuesday through Saturday between 10 AM and 5:30 PM, and discover the entire collection.