Kite Clothing at Natur-el
You might know Kite primarily as a cheerful children's clothing brand from England. But let’s be honest: we fell in love with their women's collection right away. Because those prints and fabrics... they are truly something special. Colorful, original, and yet very wearable. They are the pieces that you naturally linger over in the shop.
Sustainability as a starting point
What I love so much about Kite is that for them, sustainability is not an afterthought, but the foundation. All their clothing is made from 100% sustainable materials such as GOTS-certified organic cotton and recycled fibers. No half measures, no greenwashing, just genuinely good stuff that makes you feel good. Furthermore, they pay strict attention to their production chain: from the farmer to the factory, they work everywhere with partners who guarantee fair working conditions.
From children's line to women's fashion
Kite once started with children's clothing, inspired by the nature in their hometown of Dorset, on the English coast. You can still see that today: a playful edge, cheerful colors, and prints that make you smile. And that is exactly the feeling you find in the women's collection as well. It’s clothing you can wear every day, yet it’s just a little bit different. Perfect for work, leisure, or simply a day when you’re in the mood for compliments.
Quality that lasts
What I often hear from customers: “It fits so comfortably and stays beautiful, even after many washes.” That is exactly what Kite promises: clothing that is made to last. A blouse you pull out of your closet season after season, a dress that is still your favorite even after three years. Because sustainability also means that you need to buy less, as you get more enjoyment out of what you already have.
Why Kite at Natur-el?
Because this brand embodies everything we stand for: beautiful fabrics, sustainable production, and a fresh, cheerful style. At Natur-el, you will find the women's collection from Kite, carefully selected by us. So, are you looking for fashion that makes you happy and is good for the world? Then I would say: come and try it on, because the chances are high that you, like me, will be hooked.
Frequently asked questions about Kite Clothing
Is Kite Clothing truly sustainable?
Yes, and that’s what I love about it: no greenwashing, just true sustainability. Kite works exclusively with GOTS-certified organic cotton and recycled materials. Everything is traceable, from the farm to the factory. Moreover, only suppliers who guarantee fair working conditions are chosen. That provides peace of mind with every purchase.
Where is Kite Clothing made?
Kite works with a small number of fixed production locations in India and Turkey. They know their suppliers personally and visit them regularly to ensure quality and working conditions. Transparency is a top priority – and you can tell.
How does Kite’s women’s clothing fit?
In general, Kite runs true to size to slightly generous. Their clothing is designed with comfort in mind, so it often has a nice, loose fit. Doubting between two sizes? Then you can usually safely go for the smaller one. Of course, you are always welcome to call or email for personal advice – we often try it on ourselves so we can help you as best we can.
What makes Kite different from other brands?
For me, it’s the combination of cheerful prints, honest fabrics, and timeless wearability. It is clothing you can wear every day, yet it’s just a little bit different. You can see and feel that it was made with love for people and nature. That makes Kite a brand that brings joy to me and our customers.
How do I care for my Kite clothing?
Most pieces can simply be machine-washed at a low temperature. Because it involves organic cotton and sustainable fibers, it’s best to be sparing with detergent and not to overfill the machine. Take the clothing out of the drum immediately after washing to prevent streaks, and let it air dry. This is how your Kite item will stay beautiful for the longest time.
