DEDICATED: sustainable fashion with nerve (and style!)
Do you still associate sustainable clothing with beige sacks, shapeless linen dresses, and a hint of granola? Think again. DEDICATED shows that sustainable fashion doesn't have to be boring at all. In fact, the Swedish brand has been combining street style with a healthy dose of environmental awareness since 2006.
What began as an eco-friendly shop grew into a brand that truly does everything right. From GOTS-certified organic cotton to TENCEL™ Lyocell from wood pulp, and from recycled polyester to zero-plastic packaging. Everything about DEDICATED breathes: it is possible.
And that is precisely why we at Natur-el are fans. Because if there is one thing we’re over, it’s clothing that pollutes the planet. Fast fashion is so 2010. What do we want? Fair clothing, made of non-toxic fabrics, created by people who actually receive a living wage.
What I also really like: they just make genuinely fun clothes. Colorful sweaters, great T-shirts, cool puffer jackets for dreary days (hello, Swedish climate), and basics you'll want to wear every day. Not collections full of hype, but two collections per year made with care — both for the planet and for you.
And of course, they also pay attention to everything you don't see right away. Think of recycled polyamide in socks, recycled wool blends in their coats, and even linen and hemp as natural alternatives. And if you're thinking: yeah right, all sounds well and good, but is this for real? — then I say: yes. DEDICATED works only with certified partners and allows itself to be checked by independent auditors. No empty promises, just real proof.
At Natur-el in Rotterdam (and online) you will find an ever-changing selection of their clothing. Because we choose consciously. No overcrowded racks, but pieces that truly add something to your wardrobe and feel good on your body.
What I like most about DEDICATED? They show that fashion and responsibility can go hand in hand. That it is NOT normal to wear clothes made from petroleum. That things can be different — and more fun too.
So, do you want clothing that is comfortable, looks good, and causes no harm? Clothing that feels right, from thread to packaging? Come and take a look at DEDICATED. In the store or just online. And unsure about fit or size? You know: we're here to help.
Because style is only truly beautiful when it is fair.
