Is sustainable clothing really expensive? This is how the cost-per-wear calculation works
€180 for a sweater? That sounds expensive – until you do the cost-per-wear calculation. Vera explains how to calculate the...
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In our blog, we share the latest news and share our knowledge (and unfiltered opinion) on everything related to sustainable fashion and our shop. With this blog, we literally take you into the life of a shopkeeper.
€180 for a sweater? That sounds expensive – until you do the cost-per-wear calculation. Vera explains how to calculate the...
View detailsCold feet? The solution is not two pairs of socks worn over each other, but one good pair of pure...
View detailsWool, organic cotton, linen, Tencel – but what really makes natural materials better? Vera explains it calmly: they breathe, regulate...
View detailsWool and sweating? Actually a golden combination. Vera explains why wool absorbs moisture without feeling clammy, why it is antibacterial,...
View detailsDid you know that snow is a perfect natural cleaner for wool? Vera explains how to freshen up wool clothing...
View detailsLanolin is the secret weapon of wool. This natural wool wax allows wool to self-clean, stay fresh, and last longer...
View detailsThose strange little icons on your care label? Vera finally explains them – without the jargon. From the tub to...
View detailsYour wool sweater is pilling – and that is completely normal. It is precisely the softest materials that do it...
View detailsMulesing: a painful procedure performed on merino sheep, without anesthesia. And 80% of merino wool worldwide is not free from...
View detailsAlpaca is soft, warm, hypoallergenic – and technically not wool, but hair. In this blog, Vera explains exactly what alpaca...
View detailsIs wool always sustainable? Certainly not. In this blog, Vera honestly explains exactly what organic wool is, what mulesing is,...
View detailsGOTS, OCS, BCI, OEKO-TEX – labels are popping up like mushrooms. But what do they really mean? In part 1...
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