Collection: Jan 'n June

Jan 'n June: minimalist fashion with a sustainable mission

Do you know that feeling that you're missing something? The duo behind Jan 'n June had it too, on a summer evening in Hamburg, with a glass of wine in hand. “Why isn't there a fashion brand that is stylish, sustainable, and affordable?” That question stuck with them. So they started it themselves. And honestly? We at Natur-el are so happy they did.

Since 2014, this female-led German brand has been working on a stylish alternative to fast fashion. Minimalist, honest, and with a rock-solid message: fashion should not harm the planet. And you can see that in every design. The style? Fresh, clean, feminine — but always with a bit of a cheeky edge. Think of beautiful basics, blouses, dresses, trousers, knits and timeless outerwear, all made from sustainable materials such as organic cotton, lyocell, recycled polyester and innovative eco-fabrics.

What I admire so much about Jan 'n June is that they do everything so consciously. Production takes place in small factories in Portugal, Bulgaria, Poland, and Turkey, where working conditions are strictly monitored. And since 2021, they have been proudly GOTS-certified. Transparency is key. For instance, via their own "Eco-ID" tool, you can see exactly where every garment comes from, from fabric to sewing studio.

At Natur-el, we have a selection of their most beautiful pieces, available in Rotterdam and online. Customers are often surprised: “So this is sustainable? But it’s so stylish!” Yes, it is. With Jan 'n June, you don't have to choose between beautiful and honest. And that personally makes me very happy.

What I also like is that the pieces are designed with the idea that you need less, but better. A blouse that you can wear both smartly and casually. Trousers that you pull out of the closet every single week. Natural clothing that lasts a long time, feels good, and suits who you are.

And naturally, Jan 'n June also pays attention to transport, packaging, and even the smallest details. No plastic, no greenwashing, no hassle. Simply: honest fashion with a mission. And a little bit of humor, because that’s part of who they are, too.

So, are you also saying bye-bye fast fashion? Come and get to know Jan 'n June at Natur-el. We are happy to help you build a sustainable wardrobe that you will wear with pleasure every day. Whether you start with a beautiful top, a lovely sweater, or a well-fitting pair of trousers: with Jan 'n June, you can never go wrong.