Alma & Lovis – honest women's fashion without greenwashing
Sustainable fashion from a German brand with character
Are you looking for sustainable fashion that both feels good and fits well? Then it’s time you get to know Alma & Lovis. This German brand has been making a difference in the world of honest women's fashion for years. No greenwashing, but real transparency, beautiful materials, and a story that makes sense.
They design a collection twice a year that you will enjoy for years to come. And yes, everything is produced fairtrade – with attention to people, the environment, and style.
GOTS certified and natural materials
What makes Alma & Lovis truly special are the materials. They work exclusively with high-quality, natural fabrics such as:
You can feel it the moment you put on a garment. Soft on your skin, breathable, and you know: this is better – for you and for the world.
Beautiful fits that are truly comfortable
What do I often hear in the store? “Finally, a brand that actually considers my body.” And that is exactly why we are fans of Alma & Lovis. The beautiful fits really make the difference. The clothing moves with you, isn’t too tight, isn’t too loose – but just right.
Colorful, timeless, and endlessly combinable
Whether you go for a colorful blouse, a basic top made of Tencel, or a warm alpaca sweater: you can combine it endlessly with your existing wardrobe. The style is feminine, a little quirky, and above all: timeless.
Choose consciously – choose Alma & Lovis
Do you no longer want to buy clothing that makes your conscience itch? Then Alma & Lovis is your brand. Fairtrade,
Sometimes a brand comes in where I think: yes, this is exactly what Natur-el stands for. No fuss, no greenwashing, just honest women's fashion from a brand that understands how it can be done differently. Alma & Lovis, that is.
A German brand, started by two women with a mission. They wanted to show that you can create beautiful fashion from natural materials without people or the planet suffering. And you can feel that in everything. In their soft fabrics, in the fine fits, in the sense of calm their clothing radiates.
They work with GOTS-certified organic cotton, airy linen, smooth Tencel, and warm alpaca. Fabrics that breathe, that let your skin relax. You put it on and think: what a relief. And you haven't even looked in the mirror yet.
What I find so special about Alma & Lovis is that they design for real women. Not for mannequins, but for people with a life, a body, a feeling. Their fits are comfortable, flattering, and always a bit unique. A colorful cardigan you’ll want to wear for years. A dress you feel at home in immediately.
And yes, it is produced fairtrade. Naturally. Because they don’t do this because they have to, but because it’s the only way they want to work. And you can feel that. No fast trend collections, but pieces with a soul.
So if you are looking for clothing that is right — from fabric to fit to story — then Alma & Lovis is a brand that won't let you go. You can find it at Natur-el, in our store in Rotterdam or simply online. Will you come and feel it for yourself?
GOTS certified, designed and produced with love.
Come and try it on in our store in Rotterdam or discover the collection online in our webshop. We are happy to help you find clothing that is right.
